The Shopocalypse Hits Chicago
Dec 12, 2005 08:15 PM Filed in:
Fun &
Interesting
Found
this in today's Tribune....would've been fun to see! 
JB
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Street
Sermons Of Fire And Boycott
Faux Cleric Speaks Loudly About Avoiding Consumerism As He Wields a
Big Shtick
By Rex W. Huppke
Tribune staff reporter
Published December 9, 2005
Chicago Tribune
Prowling Michigan Avenue like Scrooge with a blond pompadour, Rev.
Billy exhorted holiday shoppers to stop shopping, a request that,
given the retail-rich surroundings, would've left people little to
do Thursday but stand around and be cold.
"We are addicted, conflicted, hypnotized and consumerized," he
bellowed, with faux-evangelical enthusiasm. "We've got to save
Christmas from the shopocalypse!"
While few could question this man's fervor, it seemed the only
thing the throngs weren't buying was the message the "good
reverend" was selling.
No matter.
For a performance artist slowly building an empire of irony around
anti-commercialism shtick, the show must go on.
Bill Talen is not a clergyman, and his New York City-based
Church of Stop Shopping is
most certainly not a religious organization. But that hasn't
stopped him from bringing his own brand of guerrilla theater to
shopping meccas like the Magnificent Mile and to the Wal-Marts and
Starbucks that dot the country.
Talen has been arrested many times and, by court order, is barred
from entering any Starbucks in California. He has identified Mickey
Mouse as his own personal anti-Christ and routinely launches into
fire-and-brimstone diatribes about corporations using "sweat-shop
labor," busting unions and generally ruining all that is good in
the world.
"We're turning our communities into sprawl, we're sitting in our
cars all day long waiting for an exit to get off and go buy
something," said Talen, 47, bouncing in and out of character
moments before his Michigan Avenue march. "What kind of culture are
we making here?"
The Rev. Billy character first began appearing about a decade ago,
just as New York City's once-notorious Times Square was being
transformed into a clean, family-friendly environment, anchored by
a massive Disney store.
"Rudy Giuliani was simply culturally cleansing our neighborhood,"
he said. "People who didn't have credit cards, they were thrown in
jail or shelters."
Inspired by the street preachers who used to work Times Square
corners trying to save souls, Talen, a longtime actor, bought a
cheap pine pulpit, put on the white suit he used at his catering
job and became Rev. Billy, the anti-corporate evangelist.
His "movement" grew, and before long others joined to create, in
essence, a theater troupe performing gospel music with a decidedly
anti-corporate twist. They now have a yearly budget of about
$250,000, Talen said, a combination of grants, donations and box
office receipts from regular shows they do in New York.
While he and his red-robed "choir" of followers bring a convincing
song and dance, wailing about the dreaded sameness of retail chains
and corporate coffee conglomerates, the group still faces questions
of sincerity.
Simply put, Can you trust a prophet who stands to profit from his
own words?
Talen has published two books, a CD of anti-shopping gospel tunes
and a DVD. He has a slick Web site and two public-relations
representatives. His current pre-Christmas cross-country tour to
Los Angeles--in which he warns people of the impending
"shopocalypse"--is being filmed for a documentary.
That film has brought perks for the normally volunteer choir, like
a per diem and help with travel expenses.
"We love to do it and we really believe in the message," said Liz
Taubeneck, who grew up in suburban Wilmette but now lives in New
York City. "But it certainly is nice to get some financial
compensation as well."
Talen acknowledges the conflicts, saying he fears his own
hypocrisy. And he admits he sometimes must dance with the enemy in
an effort to spread his word.
"We try to encourage people to shop responsibly," he said. "But we
wouldn't have had a record made if we hadn't agreed to let it be
sold in some of the wrong places."
One of those wrong places is the Virgin Megastore on Michigan
Avenue, one of the very stores he walked past Thursday with
bullhorn in hand, shouting: "Stop shopping! Start living!"
"We don't have products that we sell that have ever earned any
money," Talen said. "It's kind of like karmic enforcement."
Outside the Disney Store, Rev. Billy and more than a dozen choir
members stretched their hands toward the windows, as though
reaching for something irresistible inside. Then they pulled their
hands back and collapsed on each other, a unified rejection of
corporate temptation.
"Hallelujah!" Talen cried.
"Shut up!" shouted a child hustling into the store.
The child's mother, Helene Pilnick of Kalamazoo, Mich., said she
was unimpressed.
"My kids just think it's strange," she said, holding a bag full of
Disney products. "It's really just kind of annoying."
As the group performed another ritual outside Crate & Barrel,
one woman stopped to admire the performance.
"Oh, we don't have this in St. Louis," said Min Key.
She said she doubts Talen will stop anyone from shopping, but she
looked at the choir and said she was happy he was giving them
work.
"They're probably all on welfare," she said, "so it gives them
something to do."
Chalk up another lost soul.
Rev. Billy, strutting slowly, infused with, if nothing else, the
power of righteous indignation, continued on, like a small but
hell-bent salmon up a river of corporate retail.
There remained Nordstrom's to exorcise. And on the horizon, another
Starbucks.
Rev. Billy motioned his followers onward. Into the belly of the
beast.
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rhuppke@tribune.com
Copyright © 2005, Chicago Tribune