AM, this one is for you!
Jun 14, 2006 05:11 PM Filed in:
Now Playing
My
friend Lill Ann is a dancing maniac. Swing is her thing. Yes, Lill
Ann is a Swing Baby. Not Astrid Marie though, Astrid Marie is a
Salsa Queen! Well, AM, I realize the CD I sent to you is more Samba
than Salsa. I thought that since you had just returned from Rio,
The Land of Samba, you might enjoy it, but I know you are a Salsa
Queen, and so here is something I thought you might be interested
in reading.
JB
ps - And a little salsa to read by. Cha, cha, cha. 
Café
Seminal
Latin Label's Music Resurrected
by
Felix Contreras
NPR
June 2, 2006
Johnny
Pacheco, left, co-founded Fania Records, the company credited with
ushering in the golden age of salsa.
The founders of Fania Records didn't set out to change the course
of Latin music, but that's just what they did. Fania signed artists
such as Celia Cruz, Ruben Blades and Ray Barretto, who would
eventually usher in the golden age of
salsa.
The label went out of business in the late 1970s, and the records
have since become hard-to-find collector's items. Now, a
Miami-based record label is remastering and reissuing that
music.
After the long-standing flow of music and musicians between the
United States and Cuba came to an abrupt halt with the 1962 Cuban
embargo, New York musician Johnny Pacheco teamed with Jerry Masucci
(his divorce lawyer and a fellow music fan) to create Fania
Records.
The first Fania albums were distributed to local record stores from
the back of Pacheco's car. Slowly, Fania built its fan base
throughout New York City. It reinvested profits back into the label
and was eventually able to buy other well-known Latin music record
labels.
Johnny Pacheco was developing a sound, an approach to making music
that updated the traditions of Afro-Carribean music. With
techniques such as moving the percussion to front and center of
songs, Pacheco meticulously crafted crisp, vibrant recordings for
up-and-coming band leaders such as Willie Colon, as well as more
established artists such as vocalist Cheo Feliciano.
Fania Records was also important for more than the notes and beats.
Jose Cruz, who teaches political science at the State University of
New York at Albany, says Fania albums became the soundtrack for
black Cubans and Puerto Ricans who were inspired by the Civil
Rights movement to become politically active.
"That music was instrumental for the evolution of a Puerto Rican
identity on the island, then part of a process of developing a
Latino identity once in the United States," Cruz says.
That musical identity soon had a name when the word salsa began to
be used to represent a variety of Cuban and Puerto Rican music
styles.
Some of the musicians took offense to the literal translation of
"sauce" to describe their art; others just got out of the way and
let that word, the music and Fania sell their records across the
country.
"At first we didn't think we were anything special," Pacheco says,
"until every place we went, the lines were unbelievable. They tried
to rip the shirts off our backs. It reminded me of the
Beatles."
But the successes of Fania eventually ran their course. Musical
tastes changed, and the label stopped making new recordings in
1979. Jerry Masucci died in 1997 and the estate was tied up in
probate for eight years.
Then last summer, Emusica Entertainment Group of
Miami bought the entire catalog of more than 1,300 albums. Emusica
vice president Giora Briel says they went hunting for the masters
and were directed to a warehouse in upstate New York.
"Lo and behold, there were the multi-track tapes," Briel says. "It
was like winning the lotto."
That jackpot could pay off, as Emusica starts releasing an average
of 10 albums a month. Interest in the music is high among longtime
fans. And in the age of the Puerto Rican-inspired reggaeton music,
there is now a whole new generation of Latinos who want to hear
what their parents have been raving about for 30 years.
The Rebirth of Fania Records